Samantha Caffrey
Public Relations & Communications - connecting hearts and making headlines
- Role
- Senior Director at 360PRplus
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Caffrey
Hi! It’s me, Samantha Caffrey—a dynamic PR and Brand Leader specialized in elevating mission-driven brands in the wellness, health, beauty, and lifestyle spaces. With an extensive portfolio from my time working with agencies, I have collaborated with brands including Gaiam yoga (ShopPR), Nature Made Vitamins (Perse Partners), Womanizer, We-Vibe, pjur (fischerAppelt), LYMA, Monpure London, May Lindstrom Skin, Marie Veronique, and Needed (KLRPR). With these clients, I ran and created innovative social media campaigns, influencer marketing, tailored media events, and storytelling opportunities for the media.During my tenure as the PR Director at fischerAppelt, I managed U.S. PR for Womanizer and successfully revolutionized global communication strategies, enhancing press coverage and brand affinity. Notably, I led the Womanizer x Lily Allen partnership in the U.S, resulting in 30 billion earned media impressions and a 137% increase in website traffic.My initiatives secure compelling media stories on critical topics. One of my favorites was developing a strategy to partner my client, We-Vibe, with the iconic former U.S. Surgeon General Dr. Jocelyn Elders, achieving notable press coverage in Business Insider, Well & Good, and more.As the Director at KLRPR, I successfully worked on groundbreaking launches, including the FDA-approved at-home laser from LYMA. I am driven by boundless creativity, unquenchable curiosity, bold and unique strategies, and a deep dedication to fostering long-lasting human connection.I offer expertise in brand consulting, media relations, creative storytelling, media/tastemaker event production, and influencer marketing to empower mission-driven brands and create lasting impacts. I am currently accepting new clients and/or roles. Please message me to connect!
Experience
Senior Director
Jan 2025 — Present · New York, NY, US
Education
Holyoke Community College
Associate of Arts and Sciences (AAS), Small Business Administration/Management
2007 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.