Samantha Louise Byrne
Director of Sales & Marketing the Medlock, Radisson Blu Hotel New Opening, 2026 @City Football Group
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WORK HISTORY
Director of Sales & Marketing the Medlock, Radisson Blu Hotel New Opening, 2026 @City Football Group
Manchester, GB
The Medlock, a Radisson Blu Hotel, is a 401-bedroom property set to open in late summer 2026. Situated in Manchester’s new Entertainment District, the hotel is part of an exciting collaboration between Manchester City Football Club and the Radisson Hotel Group, and will be operated by Valor Hospitality.
SKILLS
ABOUT SAMANTHA LOUISE BYRNE
I am a senior hospitality commercial leader with a strong track record of driving revenue growth, brand positioning, and market impact across premium and lifestyle hotel brands.I currently serve as Director of Sales & Marketing for The Medlock, a Radisson Blu hotel, as part of the pre-opening executive team, where I am responsible for shaping the hotel’s commercial strategy ahead of launch—building market presence, forging strategic partnerships, and positioning the property for long-term success.Previously, as Director of Sales and Marketing at Manchester Marriott Hotel Piccadilly, I led the repositioning of the hotel following a significant refurbishment, elevating guest experiences through bespoke events, enhanced luxury offerings, and a renewed commercial focus.My earlier roles with AC Hotel by Marriott and YOTEL & Motley Manchester were marked by award recognition and sustained performance growth. I am known for leading high-performing teams, delivering innovative go-to-market strategies, and cultivating strong client relationships that translate into measurable business results.
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