Samantha Byrne

Visa Co-Brand Merchant Marketing | Ex. American Express & JetBlue Airways

Role
Co-brand Merchant Marketing at Visa
Location
Cleveland, OH, US
LinkedIn followers
500 followers

About Samantha Byrne

Marketing leader with 10 years of experience driving revenue, loyalty, and brand growth through strategic partnerships and integrated campaigns. Proven track record across financial services, travel, and advertising, delivering measurable results and high-impact partner activations. Collaborative, results-driven, and skilled at turning partnerships into growth opportunities.Specialties: Partnership Marketing, Loyalty & Rewards Programs, Strategic Partnerships, Business Development, Go-to-Market Strategy, Integrated Marketing Campaigns, Brand Strategy, Product Development & Management, Marketing Communications, Revenue Growth, Cross-Functional Collaboration, Contract Negotiation, Event & Experience Marketing, Client Relationship Management, Analytics & Insights.

Experience

  1. Co-brand Merchant Marketing

    Visa

    Feb 2026 — Present

Education

  • Ohio University

    Bachelor of Science - BS, Organizational Communication

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Samantha Byrne — Co-brand Merchant Marketing at Visa in Cleveland, OH, US | Unifers