Samantha Bortman

About Samantha Bortman

An experienced strategy lead - built on strong foundation in marketing and media, currently serving as a Senior Client Strategy Manager at PMG. Skilled in business growth and client strategy primarily from marketing campaign management, strategic partnerships, and client relations, with hands-on experience in shaping innovative media strategies at an integrated scale.At PMG, I collaborate with cross-functional teams to deliver impactful, data-driven strategies that align with client objectives. Brings a test-and-learn mindset to optimize campaigns, fostering meaningful client relationships and driving business growth. Dedicated to delivering measurable results while contributing an analytical, collaborative, and innovative approach to achieving success.

Experience

1. Senior Client Strategy Manager

   PMG

   Jan 2026 — Present · New York, NY, US

   Drives client growth by identifying new opportunities, optimizing existing programs, and proactively recommending solutions that support long-term business goals. Plays a key role in client retention, relationship building, and executive-level communications, while mentoring junior strategists and elevating strategic rigor across the team.Partners closely with internal teams across analytics, media, creative, and account management to translate complex business challenges into actionable strategies and measurable outcomes. Guides strategic direction from discovery through execution, ensuring work is grounded in audience insights, performance data, and market trends.Leads strategic partnerships with key clients, serving as a senior advisor and primary point of contact for business, marketing, and growth initiatives. Owns the development and execution of integrated strategies that align client objectives with data-driven insights and cross-channel planning.

Education

• Adobe Max: The Creativity Conference

  Creativ

  2020 — 2020

• Beaver Country Day School

  High School Diploma

  2012 — 2016