Samantha Boncher
Marketing Director
- Role
- Marketing Director at First American
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Samantha Boncher
Results-driven, award-winning marketing professional experienced in developing and…
Experience
Marketing Director
Sep 2023 — Present
Build, execute and own B2B marketing plans for First American Title Agency Division. Key KPIs focused on customer growth and retention, and new customer acquisition. • Lead development of marketing toolkits and collateral to drive adoption, including email, digital, social and paid initiatives.• Collaborate with Sales, Product, IT and Operations to develop, implement and execute the strategic marketing plan, including customer growth, acquisition and cross-selling initiatives.• Move marketing from a supportive function to strategic partner by building cross functional relationships.• Execute strategic campaigns to drive product adoption with existing customers.
Education
St. Norbert College
Bachelor of Arts Degree
2005 — 2008
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