Samantha Bolger
Strategic Marketing Director - Oncology Solid Tumours @Novartis
Signup · Get unlimited contacts
WORK HISTORY
Strategic Marketing Director - Oncology Solid Tumours @Novartis
CA
Lead the commercial and strategic direction for Novartis Canada’s solid tumor portfolio, anchored by the Breast Cancer Kisqali franchise. I own full P&L leadership, guide a cross-functional team of 50+ colleagues, and oversee A&P to deliver strong, sustainable growth in one of the most competitive oncology categories.Highlights:Delivered a full brand turnaround, driving new patient share from 60% → 80%(+20 pts) within 18 months—reigniting momentum in advanced breast cancer.Led the high-impact launch of early breast cancer, surpassing targets by 300% in the first 6 months, outperforming U.S. and German reference markets on a per-capita basis.Introduced the first integrated omnichannel model at Novartis Canada—achieving 98% digital adoption in field calls and doubling digital media engagement vs. objectives.Elevated team culture through clearer expectations, strong strategic alignment, and a growth mindset anchored in insight, curiosity, and accountability.Active contributor to global strategy workshops, shaping worldwide positioning, messaging, digital content, and customer journeys.
EDUCATION
The University of Edinburgh
BCom
McGill University
BCom
SKILLS
ABOUT SAMANTHA BOLGER
I’m a commercial and brand leader in the pharmaceutical industry with 15+ years of experience accelerating growth, turning around underperforming brands, and leading high-performing teams across oncology, immunology, dermatology, and specialty care.My career has spanned global pharma, specialty biotech, and consulting, giving me a rare blend of strategic depth, operational discipline, and entrepreneurial agility. I’ve owned large, complex P & Ls ($200M+ portfolios) and guided cross-functional teams of 50+ people, always with the same objective: deliver clarity, create momentum, and unlock meaningful, measurable results.A few things I’m known for:Brand turnarounds where others see stagnationDay-one launch acceleration that outperforms expectationsTransforming team culture with curiosity, challenge, and a true growth mindsetBuilding modern omnichannel engagement models that drive adoption and impactLeading with purpose and transparency, and creating spaces where diverse perspectives lead to better decisionsRecent Highlights:Led a +20-pt share turnaround for Kisqali in advanced breast cancer in less than 18months and delivered a 300%+ beat on early breast cancer launch targets within 6months.Reversed a –42% demand decline for Cosentyx Dermatology to +33% growth in just over 1 year.Selected for a global Executive Director assignment to redefine the international strategy of a flagship immunology brand.Served as the strategic and cultural bridge between field, medical, analytics, and global teams—driving alignment on strategy, messaging, and modern customer engagement.My leadership philosophy:Curiosity first. Debate welcomed. Clarity always.I believe the best teams thrive when expectations are high & backed with meaningful purpose, thinking is challenged, and decisions are rooted in insight.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.