Samantha Betts
Business Development Manager Emea @EkkoSense AI
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WORK HISTORY
Business Development Manager Emea @EkkoSense AI
Nottingham, GB
Evolved from leading Inside Sales to driving strategic growth across the EMEA region. • Collaborate with enterprise clients and channel partners to deliver thermal monitoring and analytics solutions. • Drive lead generation campaigns while building strong client and partner relationships. • Support customers in achieving net zero and carbon reduction goals.
ABOUT SAMANTHA BETTS
Leading sustainable innovation in data centre optimisation through cutting-edge, AI-driven solutions. With a strong foundation in sales strategy, market expansion, and client relationship management, I specialise in identifying growth opportunities across the EMEA region and aligning technology with customer sustainability goals.Our team harnesses advanced platforms like EkkoSoft Critical and EkkoSIM to drive measurable energy savings and operational efficiencies across data centre estates.EkkoSoft Critical is an AI-powered, SaaS-based 3D visualisation and analytics platform that empowers operations teams to reduce thermal and power risks, optimise cooling performance, and minimise energy usage and costs. It supports real-time capacity planning, cooling anomaly detection, and ESG reporting, while integrating seamlessly with existing BMS and sensor networks.EkkoSIM complements this by offering full end-to-end infrastructure modelling and simulation. It enables teams to test unlimited scenarios such as new plant additions, failover strategies, and cooling reconfigurations while providing live performance comparisons against OEM specifications. Together, these tools help validate investment decisions, reduce capital and operational expenses, and support sustainability goals with precision
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