Samantha Bergman
Consumer Insights & Category Management | Loyalty Strategy & Rewards
- Role
- Lead Business Acceleration Consultant- Loyalty Strategy & Rewards at 84.51˚
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Samantha Bergman
Strategic and results-oriented leader with 10+ years of experience in category management, brand development, and consumer insights. Passionate about the food & beverage industry, I thrive in fast-paced, self-driven environments, specializing in both startups and established organizations. Proven ability to drive actionable insights and deliver data-backed marketing strategies that fuel business growth.
Experience
Lead Business Acceleration Consultant- Loyalty Strategy & Rewards
Jan 2025 — Present
Lead strategic test-and-learn initiatives to evolve Kroger’s loyalty program, driving increased customer engagement and long-term retention. Champion campaign and offer innovation to deliver customer-driven solutions. Partner cross-functionally to execute data-backed experiments that supported incremental growth across key Kroger business pillars.
Education
Xavier University
Master of Business Administration - MBA
2019 — 2022
Tulane University
Bachelor's degree, Ecology and Evolutionary Biology
2010 — 2014
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