Sam Bee

Crm Copywriter @Direct Line Group

London, GB

I write engaging web content, marketing emails and online user journeys for Direct Line, Churchill and Green Flag customers.For me, good copywriting is about understanding people, which is why I’m a Plain Numbers Practitioner and have a Professional Certificate in Behavioural Economics. Key achievements include:Content creationI develop content for web, marketing, social media, customer communications and end-to-end user journeys, driving engagement and brand consistency.SEO optimisationI have written engaging web content and SEO-driven blogs, improving search rankings and customer comprehension.Customer support & accessibility I created a new communication strategy to support policyholders in financial difficulty. This helped to reduce customer debt and support vulnerable customers, while ensuring full compliance with FCA regulations.User-centered designI conduct user testing in our UX lab to validate and refine communications, ensuring clarity, accessibility, and customer satisfaction.Cost efficiencyIn line with our business goal to become more cost efficient, I worked with our marketing team to bring email campaigns in house. Starting with content, we reduced spend by 47% while increasing open rates and engagement.Plain Numbers PractitionerI\'m a certified Plain Numbers Practitioner, helping to reduce maths anxiety for our customers by making financial communications clear and concise.LeadershipI\'ve mentored fellow DLG copywriters to improve their persuasive writing skills. I\'ve also shared knowledge with the wider Experience Design team on behavioural science, copywriting best practice and various projects/achievements.

University of Wolverhampton

BA (hons), Illustration and Photography