Samantha Barrett
Site Merchant @Athleta
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WORK HISTORY
Site Merchant @Athleta
San Francisco, CA, US
Own the end-to-end digital merchandising strategy for Athleta Women & Girl in US/CDA markets. • Collaborate with creative directors and styling teams to create impactful visual content. • Manage on-figure photography processes, ensuring budget balance and cohesive site aesthetics.
EDUCATION
Kent State University
Bachelor of Science - BS, Fashion Merchandising
Kent State University
Brazil Study Tour, Business/Commerce, General
Kent State University
Germany Study Tour
Kent State University
Master of Business Administration - MBA, Business Administration and Management, Human Resources Concentration
ABOUT SAMANTHA BARRETT
Creative merchandising and e-commerce professional with a strong foundation in retail, product positioning, and cross-functional project leadership. Experienced in driving end-to-end site strategies, enhancing customer experiences, and collaborating with creative, marketing, and production teams to deliver impactful results. Skilled in leveraging data and trends to inform business decisions, with a background spanning merchandising, project management, and creative operations across multiple brands and markets.
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