Samantha Barrett

Merchandiser, Project Manager & Creative Operations | MBA

Role
Site Merchant at Athleta
Location
San Francisco, CA, US
LinkedIn followers
500 followers

About Samantha Barrett

Creative merchandising and e-commerce professional with a strong foundation in retail, product positioning, and cross-functional project leadership. Experienced in driving end-to-end site strategies, enhancing customer experiences, and collaborating with creative, marketing, and production teams to deliver impactful results. Skilled in leveraging data and trends to inform business decisions, with a background spanning merchandising, project management, and creative operations across multiple brands and markets.

Experience

  1. Site Merchant

    Athleta

    Aug 2024 — Present · San Francisco, CA, US

    Own the end-to-end digital merchandising strategy for Athleta Women & Girl in US/CDA markets. • Collaborate with creative directors and styling teams to create impactful visual content. • Manage on-figure photography processes, ensuring budget balance and cohesive site aesthetics.

Education

  • Kent State University

    Bachelor of Science - BS, Fashion Merchandising

    2016 — 2020

  • Kent State University

    Brazil Study Tour, Business/Commerce, General

    2020

  • Kent State University

    Germany Study Tour

    2018

  • Kent State University

    Master of Business Administration - MBA, Business Administration and Management, Human Resources Concentration

    2020 — 2022

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Samantha Barrett — Site Merchant at Athleta in San Francisco, CA, US | Unifers