Samantha Baier
Creative-First Marketing Executive | 15+ Years Driving Brand Love Through Sport, Culture & Digital Storytelling
- Role
- Senior Director, Brand at Elevate
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Samantha Baier
Creative-first marketing and communications executive with 15+ years of experience bringing bold ideas to life across sport, culture, and brand. I specialize in leading high-performing teams to craft and execute integrated campaigns that build a loyal fanbase, drive revenue and brand love. With a deep foundation in brand storytelling, content strategy, and digital-first thinking, I’ve led cross-platform partnership campaigns for a leading sponsor in Major League Soccer, marketing initiatives for the record-breaking inaugural season of Charlotte FC, and fueled three seasons of digital sponsorship growth for the Carolina Panthers. I’ve guided interagency teams through PR and digital activations tied to the biggest sports moments in football, golf and tennis, delivering standout content and partnerships with athletes and influencers for brands like Tide, Olay, and Mercedes-Benz. Whether building from the ground up or evolving a legacy brand, I lead with curiosity, creativity, and a clear point of view.
Experience
Senior Director, Brand
Mar 2024 — Present · Charlotte, NC, US
Education
Villanova University
Bachelor of Arts, Communication
2004 — 2007
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