Samantha Austin
Competitive Intelligence @IDEXX
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WORK HISTORY
Competitive Intelligence @IDEXX
EDUCATION
University of Utah
Master of Business Administration - MBA
SOAS University of London
Master of Arts - MA
University of California, Santa Cruz
Bachelor's degree
ABOUT SAMANTHA AUSTIN
Experienced competitive intelligence professional with a proven track record of leading programs that enhance market positioning and drive strategic insights in the B2B SaaS landscape. I excel at collaborating with go-to-market teams to influence strategies, conducting win/loss analyses, and presenting actionable insights to executives. Previously, I built and maintained the competitive intelligence programs at both Workman and Domo, where I worked closely with cross-functional teams to create essential assets that supported sales and informed product roadmaps. My background also includes strategic research analysis at Western Governors University, where I evaluated product performance and market demand, and a role as a Senior Research Analyst at OC Tanner, focusing on culture assessments and global research initiatives. With advanced degrees in business and anthropology, I leverage a unique blend of analytical skills and industry knowledge to drive impactful results.
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