Samantha Arth

About Samantha Arth

Seasoned marketing executive with almost 20 years experience building and leading high-performing teams in Brand & Acquisition Advertising, Sponsorship Activation, and Data Science. Specializes in driving impactful campaigns that meet business objectives, Let\'s connect.

Experience

1. Executive Director, Advertising, Analytics & Partnerships

   Cleveland Clinic

   Sep 2024 — Present

   Provides strategic leadership across global advertising, data analytics, and partnerships, aligning with Cleveland Clinic’s mission. This role collaborates with executive administration, senior management, and institute chiefs to set strategic marketing goals, enhance brand awareness, and drive patient volume. It oversees multimillion-dollar advertising and acquisition campaigns, shapes digital strategies, manages agency relationships, and leads a data science team focused on predictive modeling and ROI analysis. Additionally, this role manages strategic partnerships including professional sports. Proven executive leadership in marketing, a global perspective, strong analytical skills, and experience managing large budgets and complex teams.Internal Team: 16Strategic Vision | Global Brand Management | Analytics & Data Insights | Growth & Performance | Stakeholder Management | Strategic Partnerships | Coaching

Education

• Columbia Business School Executive Education

  Chief Marketing Officer Program

• John Carroll University

  Bachelors of Business Administration, Marketing, Management, Communications

  2002 — 2006