Samantha Anderson

Marketing Director @Bisnow

Through the development and analysis of audience insights & behavior dashboards, I work to build data-driven marketing strategies through email communications, webpages, social posts, and digital ad messaging that increase engagement, drive readership, and grow revenue opportunities among CRE clients. By consistently taking a look at user lifecycle and collaborating with internal teams my goal is to establish a stronger audience journey, create programs that are attractive and successful, as well as increase event participation.