Samantha Kelly

About Samantha Kelly

I’m a client strategy and media leader with 8+ years of experience spanning OOH, Digital, CTV, Programmatic, and revenue-driving account growth. I currently own client strategy and OOH planning for enterprise accounts, translating business objectives into full-funnel media plans that integrate static, digital, and traditional channels.I lead 30–50 campaigns monthly with near-perfect on-time execution, align cross-functional teams to reduce friction and revisions, and consistently identify growth opportunities that drive 20–35% account expansion. My work blends strategic planning with hands-on execution, grounded in data, performance insights, and operational rigor.Earlier in my career, I built sales and campaign operations from the ground up, managing the full sales cycle with C-suite stakeholders and generating $4.7M in media revenue and $2M+ in new business through high-performing client partnerships. I’m known for optimizing processes, improving transparency through reporting, and uncovering opportunities that strengthen long-term client relationships.Tech Stack: Salesforce, HubSpot, Looker, Tableau, ZoomInfo, LinkedIn Sales Navigator, Programmatic DSP (Vistar, Place Exchange, Broadsign, Hivestack, Trade Desk), CTV

Experience

1. Marketing Operations Manager

   Resound Networks

   Mar 2026 — Present · Pampa, TX, US

Education

• The University of Texas at Arlington

  Bachelor's degree, Advertising

• University of North Texas

  Mass Communication/Media Studies