Samanta Ferrini
- Role
- Regional Marketing Director at Saks Fifth Avenue
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Samanta Ferrini
Specialties: Marketing Strategies Business Development Digital Marketing…
Experience
Regional Marketing Director
Jan 2022 — Present
Responsible for the creation and execution of a strategic marketing program across multiple Saks Fifth Avenue stores. • Responsible for driving the marketing plan and maximizing exposure of the Saks Fifth Avenue brand in each local marketplace. • Responsible for managing Top Client initiatives and increased client spend and engagement across multiple Saks Fifth Avenue locations. • Responsible to creating and executing integrated marketing campaigns, leveraging customer data and driving incremental revenue for the company and partner brands. • Liaison between the store\'s Executive Team and the Corporate Marketing Team to analyze store’s existing client base and define appropriate opportunities to acquire new and develop existing customers. • Increase store visibility in the community via partnership with local publications, charitable organizations, and other beneficial groups. • Effective collaborator with key business partners across multiple functions to drive marketing strategy such as Top Client Experience Program, Million Dollar Books, Journey to a Million, Brand Ambassadors, and Fifth Avenue Club style advisors.
Skills
- Training
- Budgets
- Public Relations
- Social Media Marketing
- Team Leadership
- Social Media
- Proposal Writing
- Advertising
- Community Outreach
- Event Planning
- Marketing Communications
- Trade Shows
- Sales
- Social Networking
- Marketing
- Email Marketing
- Fashion
- Leadership
- Retail
- Selling
- Brand Management
- Customer Service
- Marketing Strategy
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