Arijit Samanta
Marketing Product Data Manager @Next
Signup · Get unlimited contacts
WORK HISTORY
Marketing Product Data Manager @Next
As a Product Data Manager at Next PLC, I led the development of a scalable Product Data Platform to manage and optimize product data delivery across 70+ countries and key global marketing platforms, including Google, Meta, Snapchat, and TikTok. Managing a team of data professionals, I played a crucial role in streamlining data processes, improving accuracy, and driving campaign performance.Key Achievements:Built a Scalable Product Data Platform:Designed and implemented an in-house platform to centralize, process, and validate product data, ensuring seamless integration with international marketing channels.Automated data workflows, improving efficiency by 30% and reducing errors in campaign delivery.Optimized Multi-Channel Marketing Feeds:Delivered platform-specific, enriched product feeds for global campaigns, reducing listing errors by 25% and boosting engagement metrics across platforms.Partnered with marketing teams to refine feed quality for Google Shopping, Meta Ads Manager, Snapchat, and TikTok, driving higher ad relevance.Managed Global Product Data Operations:Oversaw the handling of 10+ million SKUs, ensuring compliance with diverse international standards and localized data requirements.Improved product categorization and taxonomy accuracy, enhancing search relevance and campaign performance.Leadership and Collaboration:Directed a high-performing team of 4 data engineers and analysts, implementing agile workflows and fostering a culture of innovation and collaboration.Collaborated with cross-functional teams and external stakeholders to align data strategies with broader business objectives, leading to a 10% YoY improvement in campaign results.Designed the platform to support future market expansion and additional advertising channels, ensuring scalability and adaptability.
EDUCATION
Visvesvaraya Technological University
Bachelor of Engineering (B.E.), Computer Science & Engineering
SKILLS
ABOUT ARIJIT SAMANTA
Transforming Raw Data into Business Gold
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.