Samaira Behl

WORK HISTORY

EDUCATION

ABOUT SAMAIRA BEHL

I’m a sophomore at the USC Marshall School of Business, pursuing a B.S. in Business Administration with Minors in Consumer Behavior and Artificial Intelligence Applications. I’m passionate about the intersection of consulting, marketing strategy, and analytics, where data-driven insights meet creative thinking to solve real-world challenges.This past summer, I was a Project Intern at KPMG in the Business Consulting division, supporting strategic transformation through market research, data analysis, and client-ready deliverables. My previous roles at The Xpertainment Group and Exhibitions India Group deepened my interest in digital strategy and taught me how to turn user behavior into actionable content, brand growth, and campaign innovation.At USC, I serve as a Marshall Student & Scholarship Ambassador and am actively involved with Avenues Consulting Group, the American Marketing Association Consulting Team, and Marshall Artificial Intelligence Association Marketing Division. I’m also honored to be a recipient of the James S. and Dorothy McCune Krueger Endowed Scholarship, awarded for academic excellence and leadership at Marshall.Outside the classroom, I lead Helping Hands, a social initiative focused on increasing access to creative arts therapies in underserved Indian communities, blending my commitment to empathy, expression, and impact.Driven by curiosity and a global outlook, I’m excited by opportunities that blend strategic insight, storytelling, and innovation to create lasting, measurable change.