Sam Abercromby
Senior Retention Campaign Manager (Global) @Dyson
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WORK HISTORY
Senior Retention Campaign Manager (Global) @Dyson
Malmesbury, GB
As global senior retention campaign manager I lead Dyson’s global CRM strategies & campaigns, translating owner insights into highly relevant x-channel owner campaigns and journeys, which drive owner retention and repurchase. I partner with teams across the commercial function and global markets to create owner-centric propositions which achieve a range of key commercial outcomes; growth in owner revenues, owner lifetime value, lower cost to serve and owner advocacy.
EDUCATION
University of Warwick
BSc
ABOUT SAM ABERCROMBY
Group (Global) CRM campaigns manager, creating and delivering global CRM strategy and content for Dyson Owner Experience. Experienced CRM professional with a demonstrated history of working across world leading brands including Disney, McDonald\'s, BBC and Hotels.com. Strong media and communication professional skilled in Digital Strategy, Integrated Marketing, HTML Emails, Customer Relationship Management (CRM), and Account Management. Expert in contextual (agile) and interactive email technologies as well as email design and build best practice.
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