Zakaria Hossain

About Zakaria Hossain

Dynamic and results-driven marketing, sales and brand strategy professional with 15+ years of experience across FMCG, real estate, banking, advertising, and media industries. Throughout my career, I have successfully driven brand positioning, digital transformation, sales growth, and strategic marketing initiatives for both global and local brands. My expertise spans brand management, marketing and sales strategy, media planning, PR, event activation, and business development, and I have a strong track record of leading cross-functional teams and large-scale marketing and sales campaigns that drive measurable business success.Key Career Highlights:Brand Launch & Market Expansion: Led the market launch of bKash, one of Bangladesh’s most successful mobile financial services brands in Bangladesh, through an integrated marketing communication strategy that positioned it as a leader in mobile financial services.Rebranding & Market Positioning: Spearheaded the brand revitalization of Warid Telecom & Eastern Bank Ltd, leading logo redesigns, multi-channel campaigns, and customer engagement initiatives that significantly enhanced market perception and customer acquisition.Award-Winning Brand Management: Directed strategic marketing campaigns at Kazi Food Industries, securing Kazi Farms Kitchen’s recognition as Bangladesh’s #1 frozen food brand by Bangladesh Brand Forum. Sales & Business Development: Successfully implemented data-driven sales and marketing strategies that optimized lead generation, customer retention, and revenue growth. Led nationwide sales and activation campaigns, strategic partnerships, franchise operations and consumer engagement programs to enhance customer loyalty and market share.Data-Driven Marketing & Analytics: Currently pursuing a Master’s in Marketing Analytics at Clark University, focusing on AI, data analytics, consumer insights, and digital transformation to drive strategic decision-making and marketing optimization. Passionate about leveraging advanced analytics and performance marketing to create targeted, high-impact campaigns.I bring a strategic, data-driven, and results-oriented approach to every project, blending creativity with analytics to develop compelling marketing strategies that drive business growth and customer engagement. I thrive in fast-paced environments, leading teams, optimizing marketing spending, and crafting brand narratives that resonate with consumers.

Experience

1. Communications Intern

   Community Harvest Project, Inc

   Mar 2026 — Present · Worcester, MA, US

   Supporting marketing and communication initiatives to address food insecurity and strengthen community impact- Assisting in digital content creation, social media engagement, and outreach campaigns- Contributing to volunteer engagement and community awareness efforts- Collaborating with teams to amplify mission-driven storytelling and program visibility

Education

• Clark University

  Master's in Marketing Analytics

  2025 — 2026

• University of Dhaka

  Master of Business Administration - MBA, Marketing

  2004 — 2006