Sam White
Channel & Strategic Partnerships Manager @Cennox
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WORK HISTORY
Channel & Strategic Partnerships Manager @Cennox
Define and execute the partner ecosystem strategy for Cennox, driving growth across retail, cash automation, and financial services markets • Lead partner-led revenue strategy, owning pipeline development, forecasting, and delivery of strategic growth targets • Build and influence C-level relationships across key partners, aligning on long-term commercial objectives and joint value creation • Orchestrate cross-functional collaboration across Sales, Marketing, Operations, and Finance to deliver scalable, partner-driven solutions • Shape and deliver joint go-to-market strategies, positioning Cennox as a strategic partner through industry engagement, innovation, and thought leadership • Identify, negotiate, and onboard high-value strategic partnerships, establishing commercial frameworks that unlock new revenue streams • Own and develop strategic growth accounts, driving enterprise-level expansion through cross-sell, upsell, and partner leverage • Implement governance, performance frameworks, and reporting to optimise partner performance and ensure accountability • Provide strategic insight through data and market analysis to continuously refine partner strategy and maximise ROI
SKILLS
ABOUT SAM WHITE
I am a driven and adaptable professional with over 16 years of experience in partner relationships, sales, business development, account management, CRM strategy, and transformation. I am recognised for my ability to combine strategic thinking with a hands-on, solution-focused approach. Throughout my career, I have consistently demonstrated a talent for building strong stakeholder relationships, identifying business needs, and delivering innovative, data-driven solutions that generate measurable results. With proven expertise in leading change, shaping commercial strategies, and maximising customer value, I thrive in fast-paced environments where creativity, resilience, and problem-solving are essential. I am known for going above and beyond, bringing energy, commitment, and a collaborative mindset to every challenge. My goal is to ensure not only business growth but also lasting partnerships and continuous improvement.
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