Sam Valle

WORK HISTORY

EDUCATION

ABOUT SAM VALLE

Analytics and Sales leader with 13 years of experience across media planning, advertising sales, and strategic partnerships — delivering measurable growth through innovation, collaboration, and data-driven decision-making at early stage and mature organizations. Current RoleAssociate Director of Analytics at HealixGlobal, overseeing performance, measurement, and insights for multiple AstraZeneca brands. I bridge the gap between media data and action, enabling brand teams and investment leads to make confident, timely decisions. Career HighlightsScaled Five Iron Golf from 2 to 16 locations nationwide — growing event revenue from $1M to $5M+, building and managing a 15-person national sales team, launching first-ever corporate membership products, and securing partnerships with Chase Sapphire, Bacardi, Tag Heuer and more.Sold and managed 7-figure multichannel advertising programs for global brands such as GSK, Carnival Cruise Lines, Ferrero, Humana, HBO.Led media investment and activation for key accounts including Hasbro and Starbucks at award-winning agencies Initiative and PHD. Tools & PlatformsTableau | Domo | Google Campaign Manager (DCM)| Crossix | Asana | Notion | BigQuery | Google Analytics | Excel | PowerPoint | Salesforce | Prisma ExpertiseMarketing Analytics | Measurement Framework Development | Digital Tagging & Tracking | Campaign Performance Reporting | Media Optimization | Data Visualization & Storytelling | Client Management | Vendor Negotiation | Multichannel Strategy and Activation — Programmatic, Direct, OLV, CTV, ATV, Search, Social | Attribution Modeling