Sam Thrower
Head of Marketing Strategy & Vendor Partnerships @ALSO Group
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WORK HISTORY
Head of Marketing Strategy & Vendor Partnerships @ALSO Group
Focused on shaping pan-European marketing strategies that strengthen vendor partnerships and drive measurable commercial impact.I work across central and regional teams to align planning, programmes, and reporting - bringing vendors together around scalable initiatives with consistent ROI storytelling
EDUCATION
Chichester High School for Boys
GCSE's
Loughborough University
Bachelor of Science (BSc), Sports Management
Felpham Community College
A Levels
SKILLS
ABOUT SAM THROWER
I’m a senior marketing leader with deep experience in partner-led go-to-market strategy and vendor engagement within channel marketing. In my current role at ALSO, I focus on strategic vendor marketing across Europe - shaping pan-European programs, aligning regional and central priorities, and driving meaningful commercial impact from vendor funding.I’m motivated by connecting strategy with execution. This includes bringing vendors and internal teams together around unified plans, supporting consistent approaches to planning and reporting, and helping articulate clear, data-informed stories about the value marketing delivers to the business and its partners.Prior to this, I spent a decade at Westcoast working across channel and partner marketing roles. That experience shaped my approach today: balancing commercial objectives with practical execution, building strong long-term vendor relationships, and developing programmes that teams can genuinely adopt and scale.
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