Sam Rhoten
Director of Sales @The Olde Mecklenburg Brewery
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WORK HISTORY
Director of Sales @The Olde Mecklenburg Brewery
Serve as the lead point of contact for all distributor partners in the Carolinas.· Ensure execution of sales programs, pricing strategies, and promotional activities.· Own the annual sales plan for the Carolinas wholesale market.· Drive execution of pricing, programming, and distribution initiatives in alignment with OMB priorities.· Monitor competitive activity and adjust strategy accordingly.· Directly manage sales representatives, ensuring alignment with distributor priorities and OMB goals.· Set clear objectives, provide ongoing coaching, and conduct performance reviews.· Build bench strength within the team and ensure accountability to KPIs.· Ensure adherence to approved pricing structures across distributor networks.· Oversee execution and ROI measurement of promotional programming.· Identify new opportunities for distribution, volume, and account penetration.· Provide quarterly updates to the COO and owner with recommendations.· Coordinate closely with marketing on campaign and brand execution.· Partner with operations on production needs and distributor supply planning.· Maintain open communication with finance regarding margins, pricing, and program costs.
EDUCATION
Western Carolina University
Communications and Marketing
Glasgow Caledonian University
Study Abroad Program, Public Relations and Marketing
SKILLS
ABOUT SAM RHOTEN
Experienced Craft Beer/Wine Sales Representative with a demonstrated history of working in the import and export industry. Skilled in Microsoft Office, Leadership, Marketing and Interpersonal Communication. Strong sales and marketing minded professional with a study abroad program under his belt in Public Relations and Marketing from Glasgow Caledonian University.Sam has an extreme passion for anything involving the alcoholic beverage industry.
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