Sam Rasmussen
Operations & Growth Leader | DTC + Wholesale | Scaling Consumer Brands Through Systems, Strategy & Execution
- Role
- Wholesale Account and Operations Manager at Karen Lazar Design
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sam Rasmussen
Operations and growth leader with 5+ years of experience scaling a multi-million-dollar consumer brand across wholesale and DTC channels. I specialize in building the systems behind growth — inventory, forecasting, pricing, fulfillment, and cross-functional execution — while maintaining strong margins and brand integrity.I partner closely with founders to translate strategy into execution, align teams around revenue-critical priorities, and create operational clarity in fast-moving environments. My background spans wholesale growth, e-commerce optimization, inventory planning, vendor negotiation, and full-funnel operations.
Experience
Wholesale Account and Operations Manager
Aug 2021 — Present · Los Angeles, CA, US
Own end-to-end operations and revenue execution across wholesale (100+ retail accounts) and DTC channels for a multi-million-dollar demi-fine jewelry brand with 65–75% gross marginsScaled wholesale business by 25%+, driving account acquisition, retention, pricing strategy (2.2x markup), and order volume forecastingLead inventory planning, production forecasting, and SKU optimization across hundreds of SKUs and 10 wrist sizes, balancing growth, cash flow, and inventory riskOversee DTC performance and site operations, collaborating on Shopify optimization, merchandising, promotions, email (Klaviyo), and paid media to support AOV growth (~$175–$223) and profitable CACDirected full B2B + DTC website rebuild, managing developers, UX decisions, and backend workflows; improved conversion rate and operational efficiencyManage order flow, logistics, and 3PL coordination, ensuring on-time fulfillment during peak periods (BFCM, holiday, launches)Partner directly with CEO on budgeting, forecasting, pricing, and growth strategy, including launches, bundles, GWP thresholds, and promotional cadenceAct as central operator across marketing, production, fulfillment, finance, and CX, translating strategy into executable systems and weekly prioritiesBuilt and refined SOPs for inventory, QC, fulfillment, and CX, improving scalability and reducing operational errorsLead vendor negotiations, contracts, and systems decisions, optimizing cost structure without compromising brand quality or margin
Education
UC Santa Barbara
Bachelor's, Communication
2016 — 2020
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