Sam Nugent

About Sam Nugent

Proficiencies: Account Management, Project Management, Marketing Strategy, Digital Media,…

Experience

1. Client Success - Team Lead

   USA TODAY Co., Inc.

   Mar 2022 — Present · Indianapolis, IN, US

   Actively engage, coach, and lead a team of Client Experience Managers and Client Success Managers, ensuring that each achieves expectations and maximizes outputs against regularly measured metrics, including revenue growth and retention, minimizing account churn, client facing performance reports and communications, internal and external tracking dashboards, and digital campaign optimizations- Graduate of 2024 Gannett Emerging Leaders program- Recognized as Q3 2023 Client Success Champion for the Western US Division- Develops and manages growth strategies for a large account list of local and national businesses, consisting of retail, auto, home improvement, healthcare, entertainment, and travel and tourism, among other verticals, while building strong and lasting relationships with key stakeholders- Client facing, regularly engaging with clients to discuss strategies, objectives, recommendations, to review monthly and/or quarterly reporting of campaign metrics, while leveraging AI-powered dashboards and CRM systems to help clients achieve their goals- Leads strategy, implementation, and ongoing management/optimization of SEM, SEO, Social Media Advertising, Social Media Marketing, Email Marketing, and digital display advertising campaigns, translating complex technical solutions into tangible business value- Coordinates and spearheads the efforts of multiple teams within the org, including Sales, Design, Finance, Promotions, Operations, Extended Service, and Programmatic to achieve client\'s stated campaign goals- Partners with multiple Account Executives, managing a book of business producing more than $5 million in annual revenue.

Education

• Indiana University Bloomington

  Bachelor of Arts (B.A.)

  2000 — 2003

Skills

• Advertising Sales
• Advertising
• Online Advertising
• Media Planning
• Online Marketing
• Social Media Marketing
• Social Media
• Email Marketing
• New Business Development
• Digital Marketing
• Media Buying
• Digital Media
• Marketing Strategy
• Account Management
• Direct Marketing
• Sem
• Social Networking
• Sales
• Mobile Marketing
• Customer Service
• Integrated Marketing
• Sales Management
• Digital Strategy
• Marketing
• New Media
• B2b
• Public Relations
• Marketing Communications
• Lead Generation
• Creative Development
• Research
• SEO
• Strategic Planning
• Copywriting
• Brand Development
• Market Research
• Event Planning
• Ppc
• Direct Mail
• Camping