Sam Naoshy

About Sam Naoshy

Commercial strategy leader with 15+ years of experience driving growth, innovation, and customer value creation. Currently leading $175M+ SMB segment for international telecom provider - developing go-to-market strategy and overseeing P&L across 25 markets. Former management consultant recognized for transforming complex business challenges into opportunities through strategic thinking, operational efficiencies with a passion for customer-centric solutions. Intimately involved in entrepreneurship and advisor to early-stage founders on strategy and marketing, fundraising, partnerships, go-to-market and performance management, following agile methodology. MBA from Kellogg School of Management with a wide global network through work and study across 20 countries. Brings together structured thinking, creative problem-solving, and storytelling to generate innovative solutions and build rapport across cultures. Looking to leverage intrapreneurial experience and passion for customer value creation to help brands better understand and serve their customers using AI.

Experience

1. Head of Small & Medium Business

   Cable & Wireless Communications

   Jul 2021 — Present · Miami, FL, US

   Launched and led the “Small and Medium Business” customer segment, with P&L oversight across 25 markets representing $175m+ annual revenue.Design, develop and deploy unique and innovative customer value propositions and lead go-to-market execution to drive revenue growth.In 2021, Grew sales 40%(versus pre-Covid levels) in under 1 year. Introduced new innovative value added products to the core portfolio, taking small businesses online, a first mover for these types of services in the region.Launched new brand and captured 90% share of voice in B2B within one yearLed customer base management initiatives driving more value from existing customers on average 2.3x more products and 20% more revenue per customer Responsibilities- Establish standardized approach across markets- Design governance and operating model in a matrix organization- Conducting customer insights and market needs analysis- Launch new brand for segment and marketing initiatives to drive demand generation (media, communications)- Optimize sales channel structure, driving productivity across channels- Conduct customer base management analysis and launch targeted campaigns to drive value within the base- Design customer care and experience model to improve NPS, satisfaction, reducing churn- Drive Digital transformation across the go-to-market- Implement commercial reporting and KPIs to track performance

Education

• Ridley College

  High School Diploma

• University of Toronto - Rotman School of Management

  Hon. Bachelors of Commerce, Commerce and Finance

  2001 — 2005

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA)

  2016 — 2018

Skills

• Financial Modeling
• Business Process
• Customer Experience
• IT Strategy
• Start-Ups
• Process Improvement
• Business Transformation
• Business Development
• Strategy
• Business Analysis
• Management Consulting
• Consulting
• Business Strategy
• Relationship Management
• Governance
• Business Process Improvement
• Management
• Mergers & Acquisitions
• Analysis
• Operations Management
• Program Management
• Pmo
• Leadership
• Strategic Planning