Sam Minardi

About Sam Minardi

As a marketing and innovation leader, I am known for driving business growth through award winning brand building, breakthrough innovation, exceptional strategic planning, collaborative leadership, and stand-out people development at the Kellogg’s and Procter & Gamble.LEADING BILLION DOLLAR BRAND PORTFOLIOS & DRIVING GROWTH As a Marketing Director at Kellogg’s, I delivered 4 consecutive years of growth on Kellogg’s Raisin Bran and turned around Frosted Mini-Wheats. While leading innovation for Salty Snacks, I accelerated growth on Pringles by redesigning the innovation process to cut the development time by half for new flavors and launching breakthrough products such as Pringles Tortilla.EXPERT IN DIGITAL & CONTENT MARKETING: ACCELERATING BRANDS WITH PURPOSE I believe brands need to mean more to consumers than just a collection of functional benefits. At P&G, I translated this into action brining to life P&G’s corporate purpose through the Cannes winning “Thanks-Mom” Olympic campaign. At Kellogg\'s I expanded reach and engagement through compelling social and e-commerce campaigns.CLASSICALLY TRAINED IN BRAND MANAGEMENT LEADING ICONIC BRANDS At P&G I learned the fundamentals of brand management. On Olay Skin Care I leveraged my ability to think broadly and passion for understanding people to create a global segmentation for Olay UV and launch Olay Hand & Body lotion in Asia. In my tenure at P&G I was privileged helping manage the NA Pringles P&L and transitioning the business through an acquisition. INSPIRING PEOPLE TO STRETCH, GROW AND DELIVER EXCEPTIONAL RESULTS I believe that culture fuels results. I strive to inspire people to be their best and create a culture of empowerment, ownership and accountability. I strive to create the teams people want to join.AREAS OF EXPERTISE: Brand & Innovation Marketing • Brand Positioning & Architecture • P&L Management • Strategic Planning • Product Development • Consumer Insights • Talent Development

Experience

1. Vice President Marketing, Global Carbohydrates, Oilseeds & Ag Services

   ADM

   Sep 2020 — Present · Cincinnati, OH, US

Education

• York University

  BBA, Marketing

• Schulich School of Business - York University

  MBA, Strategic Marketing

Skills

• Management
• Brand Equity
• Business Planning
• Category Development
• Marketing
• Budgets
• Digital Marketing
• Consumer Products
• Shopper Marketing
• Integrated Marketing
• Market Planning
• Category Management
• Brand Development
• Product Development
• Budget Management
• Business Strategy
• Customer Insight
• Crm
• Strategy
• Advertising