Sam Lyon
Vice President, Digital & Social Content, Wbd Sports Europe @Warner Bros. Discovery
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WORK HISTORY
Vice President, Digital & Social Content, Wbd Sports Europe @Warner Bros. Discovery
Executive leader overseeing the full digital and social content strategy, streaming editorial, commercial partnerships and product integration across TNT Sports, Eurosport, Max and discovery+ in 20+ marketsBusiness Ownership Across Digital Ecosystem• Full remit across web, app, social, streaming operations, ad sales collaboration, product alignment and digital audience growth• Lead 100+ people across 20+ markets; cross-functional partner to product, tech, commercial and production teamsDigital Strategy & Transformation• Unified content, technology and commercial priorities to drive growth and retention across digital properties• Repositioned web/app as streaming companion platforms in alignment with Max and discovery+Social Media Network Leadership• Built one of the most engaged & most viewed social networks in UK sports media• Platform-first strategy balances rights compliance with performance-driven funnel growthStreaming Editorial Engine• Founded and scaled the streaming editorial operation behind sport on Max & discovery+ globally• Super-charged acquisition, retention and LTV through curated content, asset management and experience designCommercial & Ad Sales Growth• Delivered digital ad revenue through brand-aligned, high-value content experiences• Built monetisation models scalable across markets and sports verticalsProject Leadership• Led TNT Sports\' digital rebrand post-BT Sport, and digital strategy for multiple Olympics, Premier League & UEFA Football, Grand Slams, UFC, MotoGP and more• Introduced tech-led innovations and onsite digital production models (e.g. MatchDay Social).Strategic Ecosystem Integration• Key stakeholder across WBD Sports, Max, CNN, Bleacher Report & discovery+• Driving expansion of proven models into new verticals, including DAZN integration and Max Social
EDUCATION
Beal High School
3 A-Levels & 9 GCSEs at A*-C
Harvard Kennedy School
Executive Education Scholar
Brunel University of London
BSc (Hons) 2:1
SKILLS
ABOUT SAM LYON
Senior digital executive with more than 25 years\' experience in sport & media and 15+…
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