Sam Krishnasamy

Senior Business Intelligence Analyst (Pec Platform) @Lloyds Banking Group

Edinburgh, GB

As part of the CRM Delivery team within the PEC platform, I help deliver personalised customer communications that support the Group’s Customer Growth strategy. My work focuses on using data, technology, and collaboration to deepen customer relationships and drive meaningful engagement.• Deliver relevant and timely customer interactions across Direct Mail, Email, SMS, Internet Banking, and Branch channels using Teradata’s Customer Interaction Manager (CIM).• Collaborate within cross-functional teams to execute campaigns aligned with our Contact Strategy.• Continuously improve interaction processes and techniques to enhance customer experience and reduce risk.• Increase sophistication in customer messaging to enable highly personalised communications through preferred channels.• Identify opportunities to further personalise customer interactions using data and insights.• Work with large customer datasets and apply coding skills (e.g, SQL) to support campaign delivery.• Communicate effectively across teams with strong written and verbal skills.• Create and manage detailed timing plans to ensure timely and efficient project delivery.• Proactively solve problems, spot opportunities, and drive improvements with an impact-driven mindset.• Engage and influence stakeholders to shape requirements and optimise business outcomes.

Annamalai University

Bachelor's degree

Edinburgh Napier University

Master's degree