Sam Jones
Director - Introducers and Sales Enablement @Lloyds Banking Group
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WORK HISTORY
Director - Introducers and Sales Enablement @Lloyds Banking Group
GB
Lead two high-performing teams: one driving new business through introducers in merchant services, and another of sales coaches supporting and developing our wider salesforce. Focused on growth, capability-building, and performance uplift.
EDUCATION
Henley Business School
Bachelor of Arts - BA, Applied Management
Godalming College
Business Studies
SKILLS
ABOUT SAM JONES
As a passionate sales leader in the payments industry, I have the privilege of leading two high-impact teams: one focused on partner-led growth through introducers in merchant services, and another dedicated to coaching and enabling our wider salesforce. Together, we drive commercial performance, capability uplift, and client satisfaction in an evolving digital landscape.With a strong focus on strategic execution, team development, and lasting partnerships, I’m committed to building high-performing teams that deliver measurable impact. Whether it’s optimising the client journey or strengthening internal capability, I thrive on solving complex challenges through collaboration, innovation, and a sharp commercial lens.I’m energised by opportunities to transform sales performance, empower others, and create sustainable growth — for clients, colleagues, and the business. Let’s connect if you’re passionate about building strong partnerships, elevating sales capability, or shaping the future of payments.Key Skills & Transformational Leadership:Team Leadership & Development • Lead a high-performing team of 9 professionals, driving a 270% increase in performance and productivity through targeted coaching, mentorship, and a focus on continuous professional growth.Change Management & Transformation • Improved workflow efficiency by 30% and enabling smoother cross-functional collaboration.Performance Optimization • Established clear performance metrics and regular feedback loops, resulting improvement in team KPIs and fostering a culture of high accountability.Employee Engagement & Retention • 85% of employees actively engaged through yearly survey. Activities include tailored development programs, career growth planning, and a focus on open communication.Strategic Vision & Execution • Transformed team strategy to focus on high-impact, client-centric solutions, contributing to a £1M revenue retention and driving substantial business growth in 2024.Client Relationship Management • Transformed client service and satisfaction, achieving an 81 NPS in 2024 by proactively addressing client needs, fostering strong relationships, and delivering personalized, results-driven solutions.
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