Samantha Hawco

About Samantha Hawco

I lead AMER Marketing & Global Programs at GitHub, where my focus is simple: turn our biggest moments into measurable business impact.Over the past decade, I’ve built and scaled regional marketing teams that sit at the intersection of sales, strategy, and customer experience, connecting global priorities to field execution and creating programs that actually move pipeline.Today I’m responsible for orchestrating some of GitHub’s most important revenue-driving moments across the Americas and globally, from flagship industry events to executive customer experiences and integrated programs that bring our platform story to life. Every program we build is designed to do one thing: accelerate growth.What that looks like in practice: Scaling Tier 1 marketing moments that drive real pipeline🤝 Aligning marketing tightly with sales, partners, and product Connecting global strategy to regional execution Designing high-impact customer and executive experiences Building programs that convert engagement into revenueI’m especially passionate about building teams and environments where great operators thrive. People who care deeply about the work, move fast, and raise the bar for what marketing can do inside a business.

Experience

1. Director, Amer Regional Marketing

   GitHub

   Mar 2022 — Present

Education

• Christopher Newport University

  Bachelor of Science, Business Administration; Marketing

  2009 — 2013

• Joseph W. Luter III School of Business – AACSB International Accreditation

  Bachelor of Business Administration (B.B.A.), Marketing

  2009 — 2013