Sam Goodwin

About Sam Goodwin

I grow brands and build teams. I’m inspired by passionate people and impossible problems. My core focus is business transformation, growth, and profit expansion through marketing and media.I currently hold the role of Director of Marketing at Launch Potato where I am responsible for growing the company’s flagship brand, FinanceBuzz and bringing new brands and products to market. Previously, I held various positions within ad and media agencies focused on growth marketing for a variety of industries including: health/wellness, pharma, fintech, telecom, beauty, CPG, and more. Known for combining high standards with transparency and a strong bias toward action. Always open to connecting with marketers, operators, and founders solving ambitious growth problems.

Experience

1. Director of Paid Marketing

   Launch Potato

   Oct 2024 — Present · Delray Beach, FL, US

   I direct a large part of digital and traditional media buying for FinanceBuzz, Launch Potato’s flagship brand, spearheading our marketing and media strategy across various Financial Services verticals. I also bring new financial services and insurance brands to market. My primary focus is leading the marketing team focused on our Google/Microsoft Ads (Search, YouTube, Performance Max, Display, Demand Gen), and TV, and Streaming channels. I’m heavily invested in building a world class, in-house marketing team through coaching and training, and ensuring the adoption of best practices in optimization and reporting. I also oversee campaign quality assurance, tracking, attribution setups, and the generation of performance insights + opportunities for growth. Collaborating with internal and external teams, I drive impactful results and elevate our cross-channel marketing and advertising efforts.

Education

• Florida State University

  Bachelor of Science - BS, Risk Management & Insurance