Sam Fereday-Breese

Head of Merchandising @Reebok Europe

Cambridge, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Head of Merchandising @Reebok Europe

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London, GB

EDUCATION

2006 — 2009

Leeds Metropolitan University

Bachelor of Arts (BA)

SKILLS

Performance AnalysisRange ManagementProduct MarketingSoccerMerchandisingSports MarketingRange BuildingMarket ResearchDemand ForecastingRetailCategory ManagementTrend AnalysisFootwearPricing StrategySportsCross-Functional Team LeadershipMarketing StrategyMarketingProduct ManagementSponsorshipFootballManagement

ABOUT SAM FEREDAY-BREESE

Enthusiastic, self-motivated and ambitious footwear and apparel professional, working within the Sportswear & Fashion industries for leading Global organisations. Experience in product creation, merchandising, category management, commercial, marketing, go-to-market, product insights and strategy. Thorough understanding and experience of the footwear industry, specifically within the EMEA and Americas Markets. Ability to develop good relationships externally with clients and enjoys working cross-functionally with colleagues. Specialties: Merchandising, Product Management, Category Management, GTM, Consumer Insights, North American Market, EMEA Market, Strong Analytics, Sports, Fashion, Lifestyle, Marketing, Footwear

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