Sam Feder-Wilkin
Marketing Strategist @Verisk
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WORK HISTORY
Marketing Strategist @Verisk
New York, NY, US
Developed and executed national marketing campaigns across a variety of channels including search, social, webinars and email to drive revenue for Verisk’s B2B technology products, with over $850M in pipeline- Orchestrated the development of 40+ sales enablement assets, spanning web pages, case studies, and white papers, increasing lead volume by 15%- Led a cross-functional team to develop and launch an omnichannel marketing campaign leveraging Verisk’s new customer engagement platform, to 3X Verisk’s audience within a year.
EDUCATION
The Graduate Center, City University of New York
Master's degree, Journalism
Bar-Ilan University
Bachelor's degree, English Literature
ABOUT SAM FEDER-WILKIN
Award-winning tech journalist turned integrated marketer. Spearheaded content strategy and execution for 3+ B2B product launches, creating compelling narratives and resulting in a 20% increase in qualified leads.Want to chat? Reach out to me via email: s••••••••@gmail.com
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