Sam Claypool

About Sam Claypool

As a Creative Director at Westcor Land Title Insurance Company, I develop and execute integrated marketing campaigns that build brand awareness and tell our story with consistent messaging and branding. I have over 15 years of experience as a creative leader in the marketing and entertainment industries, where I have created multimedia content and brand strategies, managed projects and teams, and delivered results that met or exceeded marketing objectives.I bring talent and passion for storytelling and branding to every project, drawing from my previous roles as a Director of Creative Services & Marketing at AXS TV & HDNET MOVIES and a Marketing Project Manager at DIRECTV. I have a Master of Arts in Teaching English as a Second or Foreign Language and a Bachelor of Arts in Communications, Media Studies & Film, and English and Spanish minors. I love what I do and I share that positive energy with my team of creative professionals, whom I mentor and motivate to produce high-quality work. I also collaborate with cross-functional partners, outside agencies, and vendors to ensure alignment and integration of our brand vision and voice.

Experience

1. Creative Director

   Westcor Land Title Insurance Company®

   Nov 2021 — Present · Denver, CO, US

   Lead creative design and execution of the brand vision and ensure that concept, art direction and design are on-brand and on-strategy.• Deliver integrated campaigns that balance brand story with marketing initiatives across website, social, email, blog, advertising, and print.• Collaborate with cross-functional teams to manage multiple projects and deadlines in a proficient, positive, and productive manner.• Motivate and mentor a team of graphic designers, content creators, UX/UI designers, web developers, and social media managers.• Oversee internal/external communications including press releases, emails, visual presentations, tradeshow materials, and events.• Video Production - write, produce, shoot, and edit video content, as well as manage all production with outside agencies.

Education

• University of Memphis

  Master of Arts - MA, Teaching English as a Second or Foreign Language/ESL Language Instructor

• University of Iowa

  Bachelor of Arts - BA, Communications: Media Studies & Film, English Minor & Spanish Minor