Sam Cameron

WORK HISTORY

EDUCATION

SKILLS

ABOUT SAM CAMERON

Reporting functions include- Category Management- Customer Marketing- Insight- Revenue Growth Management- Market Strategy & Planning- In-store ExecutionEuropean Board member.Responsibilities include- Category Strategy & Vision, including perfect store (range, layout) for all categories- Control of all investment items- Price & Promotional Strategy for all branded portfolios, with supporting guidelines, principles and ROI targets. Driving internal and external (retailer market share %) growth through F&D optimisation- PPA and channel strategy for Grocery, High St Discount, Aldi/ Lidl and Convenience- Leading cost price movements in line with commodity price fluctuations and brand strategy- In-store execution, responsible for delivering availability improvements across all major multiples- Customer communication strategy - Creating processes and tools to drive continuous growth mindset- Providing trade spend control and deployment direction, to deliver improved effectiveness and conditionality- Sharing best practice with other territories and board members.Prior roles include buying across many categories, within large FMCG national retailers, Online and Convenience Channels. My skills include- Strong leadership and strategy deployment- Delivering profitable revenue growth through price, promotion and mix- Buying, negotiating and influencing internal and external stakeholders - Category management and people managementI also have strong market research and customer insight experience, gained during my time at AC Nielsen; the world\'s largest FMCG market research company. During my time at Nielsen I delivered market insights and category recommendations to Diageo brand and category teams including Bell\'s Whisky.Prior to joining the Diageo account team at Nielsen I successfully completed The Nielsen Graduate Scheme.