Sam Blackmore
Senior Product Manager - Commercial & Marketing @Virgin Media O2
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WORK HISTORY
Senior Product Manager - Commercial & Marketing @Virgin Media O2
London, GB
EDUCATION
Bournemouth University
Design Engineering BSc (Hons)
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing (Digital Marketing)
SKILLS
ABOUT SAM BLACKMORE
I’m a senior product and commercial leader with 15+ years’ experience building and scaling digital and physical products in energy, EV infrastructure, SaaS, and industrial markets.I specialise in the space where product strategy meets commercial risk — helping organisations avoid shipping “validated” roadmaps that collapse under real sales, operational, or economic pressure.My background includes leading EV fleet platform strategy at bp, shaping data products for institutional energy markets at S&P Global, and owning global product portfolios in regulated industrial environments. Across these roles, I’ve been trusted with high-stakes decisions involving revenue models, capital investment, and long-term customer value.A recurring pattern I’ve seen: teams optimise for internal alignment, velocity, or research output — while value quietly leaks through mispriced bets, politicised backlogs, and untested assumptions.My work focuses on exposing those failure modes early — using clear commercial logic, physical-world signals, and decision guardrails that senior leaders can actually use.I write about product governance, value leakage, and why many “best practices” fail when they meet real customers, real contracts, and real money.
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