Sam Bauer
Creative Director (Copy) | Brand, Campaign & Product Storytelling
- Role
- Creative Director at Dentsu Creative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sam Bauer
I’m a Creative Director (Copy) with an eye for culture, clarity, and brand voice. I gravitate toward work that’s sharp, a little irreverent, and rooted in something real. Over the past decade, I’ve launched global campaigns, reimagined legacy brands, and helped platforms sound like people across product launches, brand systems, and lifecycle moments.I lead teams of writers, art directors, and designers, and know how to keep work moving even when the brief goes sideways. Whether it’s a product launch, a brand platform, or a line that sticks, I build creative that travels well, scales across channels, and earns attention in the real world.Based in New York, currently at Dentsu. Always up for a good conversation about brand, voice, or whatever comes next.
Experience
Creative Director
May 2024 — Present · New York, NY, US
Education
VCU Brandcenter
Master's degree, Advertising
2012 — 2014
Virginia Commonwealth University
Bachelor's degree, Mass Communication and Media Studies
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