Sam Armstrong
Director of Marketing, REG Franchise Properties - Cleveland Monsters (AHL) and Cleveland Charge (NBA G League)
- Role
- Director of Marketing, Reg Franchise Properties (Cle Monsters Charge) at Rock Entertainment Group
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Sam Armstrong
I am a creative mind, hard worker, and a passionate sports marketer that is looking to…
Experience
Director of Marketing, Reg Franchise Properties (Cle Monsters Charge)
May 2021 — Present · Cleveland, OH, US
Create promotional schedules for Cleveland Monsters (AHL) and Cleveland Charge (NBA G League)• Brainstorm engaging theme nights that impact single game ticket sales and impact overall business revenue. • Oversee theme jersey and promotional giveaway item designing and ordering process• Oversee creation and manage distribution of advertising inventory including digital display ads, social ads, radio spots, and billboards. • Lead and assist on special projects such as Baseline Beach Bar, CLE Monsters Modelo Fanboni, and Cleveland Monsters Outdoor Classic• Manage Charge Digital Marketing Specialist the Franchise Operations Seasonal Assistant positionsAs Manager, Game Presentation & Promotions, Franchise Properties: • Hired, trained, and managed a team of 30+ part-time team members for promotions team, PA/Hosts, Ice Patrol, and music• Operated within Game Presentation budgets for both properties• Created production schedules and PA scripts with the use of ShoFlo scripting program• Assisted in ideation and execution of content to fulfill theme nights and create an exciting game night atmosphere• Assisted in NBA All-Star 2022 Weekend by leading the East 4th Street Activation Team and working events as a stage manager at the Wolstein Center such as Celebrity All-Star Game, HBCU Classic, All-Star Practice, NBA G League Showcase (Charge vs. G League Ignite)Promoted from Marketing Manager - Canton Charge on May 11, 2021.Transferred from Manager, Game Presentation & Promotions, Franchise Properties on June 15, 2022.Promoted from Manager, Marketing and Promotions, Franchise Properties on June 14, 2023
Education
Kent State University
Bachelor of Science (B.S.)
2010 — 2015
Skills
- Public Speaking
- Social Media
- Sports Marketing
- Customer Service
- Sports
- Public Relations
- Organization
- Event Planning
- Highly Dedicated
- Promotions
- Communication
- Photoshop
- Leadership
- Adobe Photoshop
- Sports Management
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