Subbiyah Ar

About Subbiyah Ar

AboutDirector of Ecommerce | Driving Multi-Brand Growth, Marketplace Excellence & Strategic ExpansionWith over 25 years of marketing and ecommerce expertise, I’ve had the privilege of accelerating brand growth across diverse industries—from beauty and wellness to consumer goods—by blending data-driven strategies with powerful execution. Who I AmI’m a performance-driven Ecommerce Leader with 13+ years of experience in scaling D2C brands and marketplace operations across Amazon, Flipkart, and emerging platforms. My track record includes leading 40-member teams, optimizing 1,500+ SKUs, cutting advertising costs by half, and boosting conversions and profitability through strategic planning and innovation.Whether it’s launching brands, restructuring PPC strategies, or aligning operations with customer experience, I thrive on solving complex growth challenges and unlocking revenue potential. What I Do Best• Full-Stack Ecommerce Management (Amazon, Flipkart, Q-commerce)• Marketplace Strategy & P&L Ownership• High-Performance Team Leadership (20-40 members)• Ad Spend Optimization (ACoS, TACoS, ROI)• Product Listings, SEO, A+ Content, Pricing & Conversions• Brand Building through Market Intelligence & Data Analytics Notable Wins• Scaled a beauty startup’s revenue 8x in 3 months while increasing profitability from 16% to 48%.• Achieved 10x sales growth in Yr 1@ ACoS under 15%, promoted to P&L-owning Senior Manager.• Cut ad spends by 50% and raised ROI by 15% across 1,500+ SKUs.• Created 150+ optimized PDPs for 90+ SKUs across 15 brands—tripling visibility and engagement. My PhilosophyI believe brands grow when their teams are empowered, their data is actionable, and their customer focus is relentless. I’m passionate about building high-impact teams and systems that don’t just sell—but scale, sustain, and strengthen trust.🤝 Let’s ConnectI’m always open to collaborate with growth-focused brands, driven founders, and fellow ecommerce professionals. Feel free to connect here on LinkedIn or reach out at p••••••••@gmail.com.

Experience

1. Senior Business Consultant

   Creative Mediapulse Technologies Ltd

   Oct 2018 — Present · Chennai, IN

Education

• University of Alagappa

  Master of Business Administration - MBA, Marketing

  2016 — 2019

• Thiagarajar Polytechnic

  Diploma in Computer Technology, Computer Engineering

  1996 — 1999

• Alagappa University

  Bachelor of Computer Application (BCA), Computer Software and Media Applications

  2013 — 2016

Skills

• Online Marketing
• Team Leadership
• Management
• Team Building
• Negotiation
• Email Marketing
• Management Consulting
• Social Media Marketing
• Market Research
• Recruiting
• Online Advertising
• Team Management
• Advertising
• Problem Solving
• Interviews
• Internet Marketing
• Process Improvement
• Sourcing
• Business Development
• Business Analysis
• Social Networking
• Customer Service
• Entrepreneurship
• Lead Generation
• Customer Relations
• Research
• Sales Management
• Administration
• Business Strategy
• E-Commerce
• Account Management
• Sales
• System Administration
• Training
• New Business Development
• Social Media