Sam Amdjadi

CEO & Founder @Ligo

Glasgow, GB

Ecommerce with 5.5million annual visitors. liGo specialises in telecom and tech products.Finance >-Transformed company from a net loss to a significant gain position and addressed ineffective digital strategy, overspending, inefficiencies, and a lack of robust controls by- Leading company-wide policy shifts- Upskilling and coaching managers- Used digital technology to transform operations and ability to scale- Transforming the culture from one of unchecked spending to one of restraints- Slashed costs by £500k- Brought in £300k+ local government grants in 2 years Product & Digital Marketing >-Boosted market share by 5% to 10% within the growth critical multichannel sales platforms by replacing the failing one size fits all strategy to one valuing consumer sales funnel differences, creating a new digital marketing vision, strategy and roadmap- Sales growth of 50% every year leading to various awards - 100% increase in web traffic 3 years running- Drove growth initiatives and sales excellence in all departments - Designed multichannel digital marketing team leading to fast expansion in new countries- Dramatic improvement to cost per customer acquisition thus doubled profits - Increased customer lifetime value by 80% Supply Chain & Products >-Reduced overhead by as much as 60% and enabled a more flexible and responsive business model by spearheading the transition from self-storage dated product warehousing and shipping to a dynamic mix of in house and 3rd party drop ship model- Reduced product purchasing cost by 6%- Protected market share and profits with high stake exclusivity negotiations leading to robust supplier channel management - Rolled out OEM product strategy and roadmap, delivering high profit own branded products - Slashed shipping costs by 40% whilst achieving faster deliveries- 20% improvement in stock control to 99.5% accuracy