Sam Aherrera

About Sam Aherrera

MBA professional with international experience working in fast-paced technology…

Experience

1. Chief, Communications and Coordination Branch, Census 2010 Publicity Office

   U.S. Census Bureau

   Feb 2009 — Present

   Develops, implements, and coordinates the content of the integrated marketing program for the 2010 Census, including coordination activities with the entire agency, especially Decennial Management Division (DMD), the Field Partnership Program, National Partnerships with the Customer and Marketing Services Office, Census in Schools Program, PIO media relations and Congressional Affairs.· Ensures complete coverage, consistent themes, messages, and look. Coordinates all public service material requirements, including posters, promotional items, recruiting materials with Contract Acquisition and Management.· Works with external stakeholder groups to get feedback on the campaign and to coordinate activities.· Manages a response rate feedback public relations campaign and other public relations efforts.

Skills

• Mergers & Acquisitions
• Management
• Strategy
• Integrated Marketing
• Digital Marketing
• Publicity
• Sales Management
• Program Management
• Strategic Planning
• Recruiting
• Market Research
• Marketing Research
• Marketing
• Product Development
• Online Advertising
• Digital Media
• Digital Strategy
• Media Relations
• Marketing Strategy
• Strategic Partnerships
• Marketing Communications
• Public Relations
• Brand Development
• Marketing Management
• Social Media
• Entrepreneurship
• Start-Ups
• Product Management