Andrew Salzman

Business Mentor @Scu Bronco Venture Accelerator

Santa Barbara, CA, US
EMAILS
s••••••@ucsb.edu
MOBILE NUMBERS
+18•••••••00

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WORK HISTORY

Mar 2024 — Present

Business Mentor @Scu Bronco Venture Accelerator

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Santa Barbara, CA, US

The Bronco Ventures Accelerator (BVA) empowers Santa Clara University entrepreneurs with the tools, accountability, and community to develop and grow for-profit businesses with competence, conscience, and compassion. The accelerator is industry- and stage-agnostic. The cohort system used by the BVA provides a terrific platform for a small set of teams to attend high-energy, interactive classes and workshops, led by industry leaders. Participants truly have the opportunity to hone their entrepreneurial skills.

SKILLS

Brand ManagementCross-Functional Team LeadershipMarketing StrategyAudience SegmentationStrategic PartnershipsStrategic CommunicationsStrategyMessagingBusiness AlliancesMarketing ManagementEmail MarketingExecutive ManagementCustomer Value ManagementBusiness PlanningProgram ManagementOnline AdvertisingProduct ManagementMulti-Channel MarketingMarketing OperationsStrategic PlanningThought LeadershipB2bManagementBrand DevelopmentMarketing ProcessField MarketingExecutive CoachingCrmLeadershipPositioningProduct DevelopmentLead GenerationB2b MarketingGlobal MarketingAdvertisingStart-UpsExpertise in Strategic PlanningIntegrated MarketingStrategy DevelopmentMarketing Communications

ABOUT ANDREW SALZMAN

Global market development and growth strategist working with senior cross functional leaders in emerging and established technology-based companies. High profile successes as senior operating executive in US, Europe, and Japan with Siebel/Oracle, Compaq/HP, IRI, Saba, e2open, Information Resources. Recent clients include Google, LinkedIn, Nest, Model N, Mitsubishi Electric, Flex, others.Provide companies seeking transitional or transformational growth with market and customer-based insights to ensure product-market fit and aligned cross functional execution. Specialize in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.Deep experience working with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries: enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, clean tech, storage and networking, social media, talent management, and consumer tech software/hardware.

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