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Andrew Salzman

Investor and Advisor, Specialist in Market Development and Product-Marketing-Sales Growth Planning for Tech-Based Companies

Role
Business Mentor at Scu Bronco Venture Accelerator
Location
Santa Barbara, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Andrew Salzman

Global market development and growth strategist working with senior cross functional leaders in emerging and established technology-based companies. High profile successes as senior operating executive in US, Europe, and Japan with Siebel/Oracle, Compaq/HP, IRI, Saba, e2open, Information Resources. Recent clients include Google, LinkedIn, Nest, Model N, Mitsubishi Electric, Flex, others.Provide companies seeking transitional or transformational growth with market and customer-based insights to ensure product-market fit and aligned cross functional execution. Specialize in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.Deep experience working with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries: enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, clean tech, storage and networking, social media, talent management, and consumer tech software/hardware.

Experience

  1. Business Mentor

    Scu Bronco Venture Accelerator

    Mar 2024 — Present · Santa Barbara, CA, US

    The Bronco Ventures Accelerator (BVA) empowers Santa Clara University entrepreneurs with the tools, accountability, and community to develop and grow for-profit businesses with competence, conscience, and compassion. The accelerator is industry- and stage-agnostic. The cohort system used by the BVA provides a terrific platform for a small set of teams to attend high-energy, interactive classes and workshops, led by industry leaders. Participants truly have the opportunity to hone their entrepreneurial skills.

Skills

  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Audience Segmentation
  • Strategic Partnerships
  • Strategic Communications
  • Strategy
  • Messaging
  • Business Alliances
  • Marketing Management
  • Email Marketing
  • Executive Management
  • Customer Value Management
  • Business Planning
  • Program Management
  • Online Advertising
  • Product Management
  • Multi-Channel Marketing
  • Marketing Operations
  • Strategic Planning
  • Thought Leadership
  • B2b
  • Management
  • Brand Development
  • Marketing Process
  • Field Marketing
  • Executive Coaching
  • Crm
  • Leadership
  • Positioning
  • Product Development
  • Lead Generation
  • B2b Marketing
  • Global Marketing
  • Advertising
  • Start-Ups
  • Expertise in Strategic Planning
  • Integrated Marketing
  • Strategy Development
  • Marketing Communications

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Andrew Salzman — Business Mentor at Scu Bronco Venture Accelerator in Santa Barbara, CA, US | Unifers