Salvatore Zeno
Web Insight & Strategy Manager @PHD
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WORK HISTORY
Web Insight & Strategy Manager @PHD
IT
EDUCATION
IULM University
Bachelor Program, Public Relation and Advertising
Università Bocconi
Master of science, Organization and Information Systems
SKILLS
ABOUT SALVATORE ZENO
As a Digital Marketing Manager, I have successfully achieved growth goals in highly competitive B2C and B2B product and service sales environments since 2007. I have expertise in developing strategies and also dig in and get things done. I have a humanistic background, which means I’m highly passionate and I take ownership of my work, and I’m always driving to improve the bottom line. Additionally, I’m passionate about what I do and find ways to genuinely connect with people and manage strong relationships.Currently, I\'m in charge of leading Web Listening area for Annalect Italy (OMG group) in the role of Manager.CORE QUALIFICATIONS• Data Analysis and Interpretation, translating numbers into stories• Audience and Market Analysis, including definition & creation of Target Clusters and Buyer Personas• Advanced Performance Marketing and E-Commerce Expertise for B2C and B2B industries• Team Leadership & Project Management• Integrated Marketing Strategy & Planning• 360 Media Strategy & Campaign ManagementOTHER SKILLS • Brand, Creative & Communication Strategy• Search Engine Marketing (SEM/SEA/SEO)• Strategic Thinking & Problem Solving• Client Management & Growth • Measurement & Analytics (including providing Ad Serving, Tagging, Tools and UX recos)• Solid and proven leadership capabilities• Ability to work within tight deadlines• Business Development• Collaboration and relationship-building skills• Organizational and analytical skills• Market Research & Analysis • Programmatic Buying, Reserved Display, Video, Mobile & Social Advertising
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