Salvatore Grasso

Head of Analytics and Business Intelligence @STMicroelectronics

Make analytics of ST’s digital marketing activities instrumental in increasing the company revenues and its competitiveness. My activity includes management and further development of the underlying processes enabling the collection and analysis of data, provision of insights to various stakeholders for informed business decisions, optimization of marketing tactics’ return of investment and improvement of user experience. It further includes establishing a culture of data driven decision making in stakeholder organizations by training ST teams on how to benefit from and interpret digital marketing data and draw insights. In this function I manage a team of analytics experts and develop the analytics center of excellence that is recognized as the place to go for customer/prospect and visitor behavior insights. MAJOR ACTIVITIES • Analytics Data collection • Data quality assurance • Analytics reporting • Business analytics • Develop leadership in usage of analytics data • Team management