Rohit Saluja
Director of Product Management @Blue Cross Blue Shield of Massachusetts
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Management @Blue Cross Blue Shield of Massachusetts
Seattle, WA, US
In my role as Director of Product Management at Blue Cross Blue Shield of Massachusetts, I lead strategic initiatives to drive digital transformation and enhance consumer experiences. Working closely with leadership, I am responsible for Digital and Omni-channel strategy that aligned with business objectives, driving key initiatives to meet the needs of our consumers. By fostering a culture of innovation and collaboration, I am able to leverage data analytics to identify opportunities for improvement and drive continuous enhancement in our omni-channel experiences.
EDUCATION
University of Bridgeport
Master of Business Administration - MBA, Marketing/Marketing Management, General
Maharshi Dayanand University
Bachelor of Science, Computer Science & Engineering
ABOUT ROHIT SALUJA
Product Management Leader with a strong track record in both healthcare and e-commerce, delivering impactful, customer-focused solutions that drive growth and innovation. As Director at Blue Cross Blue Shield of Massachusetts, I lead strategic product initiatives that enhance member experience and align with long-term business goals.I specialize in product strategy, cross-functional leadership, and data-informed decision-making, with a passion for building intuitive, scalable experiences across web, mobile, and omni-channel platforms. My work is rooted in a customer-centric mindset, combining user insights, market trends, and KPIs to shape product roadmaps that solve real-world problems.With a background that spans healthcare insurance and digital commerce, I bring a deep understanding of member engagement, platform development, and innovation at scale. I’m energized by emerging technologies and thrive at the intersection of strategy, experience design, and product execution—driving transformation that creates measurable outcomes for both users and the business.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.