Saloni Verma

About Saloni Verma

5.5 years. Three companies. One consistent outcome: growth in markets that don\'t convert…

Experience

1. Ads Performance Specialist

   Amazon

   Jun 2022 — Present · Bangalore, IN

   Successfully managed over 300 campaigns across Google Ads, Meta Ads, and DV360, optimizing for KPIs such as conversion rates and ROAS. Increased overall campaign ROI by 30% through continuous performance adjustments, bid optimization, and creative testing.• Served as the primary account manager for 10+ financial services clients, delivering bi-weekly performance updates and strategic recommendations. Improved client satisfaction by 25% through clear communication, actionable insights, and consistent performance improvements.• Analyzed and interpreted performance data for campaigns generating up to $10M in ad spend. Delivered weekly and monthly reports, identifying optimization opportunities that improved CTR by 15% and reduced cost per acquisition (CPA) by 20% over 6 months.• Led collaboration efforts between media planners, creative teams, and analytics, delivering campaigns on time with a 98% on-time delivery rate. Managed 5+ projects concurrently, ensuring seamless execution and prioritization of competing tasks.• Continuously monitored campaigns with a combined monthly ad spend of making real-time adjustments that resulted in a 25% improvement in engagement metrics. Managed campaign scaling and adjustments, increasing reach by 40% without increasing spend.• Delivered clear, data-driven insights in monthly reports, resulting in a 15% increase in client retention. Provided actionable recommendations that increased client’s ad spend efficiency, reducing CPL by 10% YOY• Identified and resolved performance discrepancies in campaigns, reducing reporting errors by 20% through rigorous QA processes. Implemented troubleshooting measures that improved campaign accuracy, leading to a 10% reduction in overall spending wastage.